span much of his work was based on class="cap">I f I Neuro Linguistic Programming were to ask who wants more (NLP).
money, most people would say “I
While there are thousands of do!” Let’s face it, in our world practitioners using NLP working today, money plays a major role. with clients, Tony took it to Beyond survival and basic another level. He used and taught necessities it can give us these techniques to rooms filled pleasurable experiences, enable with people. One of his seminars us to do things for our family, that I attend years ago had 3,000 friends and community, and people in attendance.
provide us with the freedom to
At that time a solo live on our own terms. practitioner would see people for One of the best ways to increase about $100 per hour. Assuming your income, whether you own your they saw four people per day, own business or work for a they would gross $400 per day. company, is to find ways to While a pretty good business increase and, ultimately, model, it paled by comparison to leverage your value. People are what Tony did with essentially paid varying sums of money based the same training.
on the value they provide. So if
The event I attended had 3,000 you can find ways to leverage people who each paid $200 for the whatever value you are providing, day. That’s $600,000 gross plus or increase your value to product sales. Clearly Mr. Robins society, your customer or your understood the value of company, you will automatically leverage.
increase your income.
If a chef were to sit and
One of the best examples of explain a recipe to one person, this I’ve ever seen is Tony he or she may be able to collect Robins. When he first started $100 for an hour of consulting.
However, if the same chef put the offer additional products to your information into a book, CD or existing customers? McDonald’s DVD or some other “package” they mastered this principal with would be leveraging their time their, now famous, “Would you and value and would produce like fries with that?” exponential returns. question.
I charge aspiring authors and
If your working in a job, what publishers $150 an hour could you do to add more value to consulting. A few years ago I your company?
packaged much of the information
I love the Jim Rohn story a beginner needs to know into an about the time he said to his audio seminar, "Successful mentor, “That’s all my company Self-publishing," with an pays.” His mentor replied, “No, accompany Ebook which I make that’s all they pay you!”
available for only $27. The
Companies, regardless of size, author saves $123 while receiving pay employees based on the value the information that they that they bring to the business. need.
This is one reason salespeople
The really cool thing is, I am and rainmakers (people who can able to help more people and, leverage high level connections) because I can now sell it over are generally very well paid.
and over again, the potential
Many "Intrapreneurs" - people return to me is practically who work inside a company but unlimited.
create added value, have earned
What about you? What are some well in excess of their salary by ways that you can leverage your either saving the company money value?
or creating additional income for
Could you, for example, add it.
group coaching to your solo
A good example of this is the coaching practice? Why don’t you "post-it," invented by someone
within the 3M organization who
How might you model a similar received a small override on the idea in your sales.
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