f you are a loan officer “Would you mind if I just went
or mortgage broker and you over some of the programs we have
invest in mortgage leads, to offer, it will only take a
or you are considering investing minute of your time, and it will
in mortgage leads, make sure you cost you absolutely nothing.”
are making the most of them.
This approach takes the pressure
A lead provider, if they are a off of the customer, and nine
good one, can provide you with a times out of ten, they will move
good quality lead, the rest is up forward with you and listen to
to you. what it is you have to offer.
The lead provider has no control If a customer says they are no
over what the potential customer longer interested, it is only
might say. because they lost their nerve.
Put yourself in the customer’s Say something like this.
shoes. Purchasing a home or
refinancing an existing one are “ Oh, that is too bad, I have a
very big financial decisions in lot of great programs that fit
the life of the consumer. They the description of the profile
most likely will be a little you filled out on line, it will
apprehensive. only take a minute and it will
cost you nothing.”
When you call a lead you receive
from a lead provider, and the You will be surprised at the
customer seems to be in a stand responses you receive.
off mood, say something like
this. Whatever you do, don’t give up
after the first try. It is all
about the approach. You do the will make a huge difference in
talking, tell them what they need the amount of loans you close.
to hear about your products, it
About the Author:
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.
