f you are a loan officer Speak with someone in the
or mortgage broker, you customer service department of
have more than likely dealt the lead company you are
with mortgage lead companies in considering. Find out where and
the past. how they obtain their leads. If
they do not use their own web
If you are one of the ones that sites to obtain their leads, than
have invested money in lead move onto the next company.
companies in the past, than you
fall into one of two categories. If they are not using their own
sites, than most likely they are
Those that have lost money to buying them from a third party,
lead companies, and those that and selling them second hand. So
are going to loose money to lead you can be sure that they have
companies. passed through the hands of many
other loan officers.
Loan officers have every reason
to be skeptical of lead Find out how they sell the lead
companies. However, if you are and how it is delivered. Is it
considering taking a shot with a sold exclusively, or non
mortgage lead company, here are a exclusively? Can you cherry pick
few things to keep in mind. the lead, or is it a real time,
streamline process? Either way
For starters, take your time, and works. It just depends on your
do as much research as you can. style, preference, and most
Remember, you work hard for your important, your time.
money, so make sure those hard
earned dollars will result in a In the end, it is the quality of
return on your investment. the lead that makes the
difference. It just may be worth
your while to spend a few extra the quality of the service you
bucks on a lead to ensure you are receive, can be a good indicator
getting good quality. of the quality of the lead you
receive.
Also, keep in mind, when speaking
with someone in customer service,
About the Author:
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.
Source: www.isnare.com
