f you are a loan officer recycling leads or selling junk
or mortgage broker, you may leads. These leads have been sold
have played around with the countless times and have gone
idea of purchasing mortgage through the hands of many loan
leads. officers before it reached your
desk.
You, like many loan officers in
the mortgage industry, may be a The chances of closing a lead
little skeptical when it comes to like this are slim to none.
buying mortgage leads from a
mortgage lead company. This is a very good reason to
consider purchasing “real time”
You probably have heard all the leads.
horror stories from people in the
industry that have been burned or Real time leads are leads that
have lost their money. are delivered to your doorstep
literally seconds after the
Some of this may be true. consumer submits it through an on
However, sometimes it has a lot line streamline process.
to do with the lead itself and
the company it has been purchased With real time leads you won’t
from. have people hanging up on you,
disconnected numbers, or people
For instance, a lot of lead saying things such as “I did that
companies purchase their leads in months ago.”
bulk from third party companies,
than turn around and sell them to One tip I can give you . . .
loan officers at a profit.
Call the lead company you are
This is what is known as considering doing business with.
Speak with someone in customer until you find one that does.
service and find out where the
leads are coming from and how Remember, if you are not happy
they will be delivered. with the answers you receive from
customer service, than chances
If the lead company does not own are, you will not be happy with
and operate the sites they obtain the leads they send you.
their leads from, than keep going
About the Author: Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.
